Mortal Kombat wanted to create awareness of their new game launch, MK11 Aftermath, through a high profile talent 1v1 live battle on Instagram in partnership with premium fashion designer MJB. Latope secured client Douglas Costa as he went head to head with superstar DJ Dimitri Vegas. The campaign saw the talent run a social campaign wearing the newly designed MJB clothing to drive viewers to watch the live showdown on Instagram.
Latope also worked with Mortal Kombat to help execute a live celebrity tournament to raise funds for ‘Kombat Covid’. Latope secured Erik Lamela and Jeison Murillo to support this campaign across their social channels before playing live on Facebook Gaming.