LATOPE partnered Argentina goalkeeper Emi Martinez with Argentine fast food chain Mostaza to launch a signature burger ahead of the World Cup 2022. The 'Mega Dibu' Burger was a huge success as Martinez was one of the stars of Argentina's World Cup success. Many Argentina fans celebrated Martinez' penalty heroics by eating his signature burger in a Mostaza restaurant. The brand has gone on to renew the partnership with two other burger creations, the Mega Dibu Smoked BBQ and the Big Bang Cheddar.