EA: Madden

Latope worked with EA Sports across the launch of their new NFL gaming title Madden 21. Erik Lamela took the hot seat to play the new game and had former teammate Davinson Sánchez and Adebayo Akinfenwa hosting and commentating on all of Erik’s play.

EA: F1

Latope worked with EA Sports for the launch of their new F1 game and secured Erik Lamela, Manuel Lanzini, Santiago Arias, Felipe Anderson and Jeison Murillo to run a social campaign playing and supporting the new title.